Dr Ainurul Rosli is a Reader in Enterprise and Entrepreneurship and the Director of Business Engagement at the Brunel Business School. As an Entrepreneurship Team Coach and Entrepreneurial Mindset Practitioner (EMP), she supports individuals who want to run their businesses and has co-founded several business ventures including a social enterprise, Gritse and an NGO, Social Innovation Movement (SIM).
She believes in the importance of university-industry-community interaction and research with impact, which drives forward businesses and societal transformation. Most of her approaches on supporting entrepreneurs emphasise more on team development and learning action network for entrepreneurs that help build business ecosystem. Her previous professional experience includes various entrepreneurship, strategy and innovation consulting work in London and Malaysia. Ainurul and her colleagues have won an award for their research work on an innovative approach in supporting the new entrepreneurs.